RKF is the leading commercial and retail real estate firm in New York.
I was responsible for producing and supervising integrated advertising and promotion campaigns across multiple channels including print, web and OOH. Pitched, designed and executed high-concept communications in a fast-paced environment for a wide variety of blue chip national clients. Strategized and designed custom communications to attract and win new clients.
Worked closely with art directors, project management, development team, and marketing teams to actualize creative concepts.
Designed visual communications for agency with extensive pharmaceutical clientele including Celgene, Novartis, Tesaro and Johnson & Johnson.
Daily design projects included corporate identity and branding, web design, interactive media and print production. Assisted creative director and created design materials for both print and digital platforms.
Visitors to the "Patient Voices" gallery were able to immerse themselves in multi-media interactive stories of people living with Lymphoma.
Role: Art Direction, Typography Design
Designed marketing materials for commercial retail spaces and other promotional materials for marketing division of MNS Real Estate, an in-house branding agency.
Worked directly with marketing manager and creative director. Created identity, promotions, advertising and graphics for new real estate developments. Tasks included social media campaigns, flyers, brochures, posters, ads, logos and illustration.
Promotes newly renovated development in Clinton Hill, BK.
Role: Concept, Art Direction, Photo Direction, Typographic Design, Identity
Role: Concept, Art Direction, Branding, Typography Design
Role: Concept, Art Direction, Photo Direction, Branding
Role: Concept, Art Direction, Branding, Typography Design, Illustration
Role: Concept, Art Direction, Typography, Illustration
Highly desirable luxury apartments in Downtown, BK.
Role: Branding, Art Direction, Photo Direction
Mock treatment for Spotco agency in NYC.
Poster and T-shirt graphic for Whole Foods Market 365 Everyday Value brand. Concept and illustration.
Award-winning HBO films independent feature.
OOH promotes Halloween-themed seasonal sales. Concept, typography and hand-painted illustration.
Thanksgiving-themed poster, glass clings and floor clings.
In-store promotion for Bakery Dept.
Promotes sponsorship at 'Celebrate Brooklyn!' concert festival in Prospect Park, BK.
In-store campaign promoting Sumo Oranges. Logo used as floor clings, glass clings, ceiling danglers and posters.
A sub-division of Celgene — provides a "bridge" of communication between doctor and patient.
An innovative new service providing personal grocery orders per customer.
Well-versed in a variety of traditional and digital mediums.
Promotes Ommegang Brewery beer at Whole Foods Market. Hand-painted signage design and illustration.
"Products from Spain" Campaign
Role: Concept, Art Direction, Illustration
Chicken wings promotional device on Super Bowl weekend.
Role: Concept, Illustration
Illustrative in-store promotion for seasonal cod sales in Seafood Dept.
Concept and illustration promotes all-natural, allergy-fighting ointments.
Valentine’s Day themed promotion became viral phenomenon featured on MTV, The Soup, Buzzfeed, Perez Hilton and subject of Huffington Post interview.
Role: Concept, Illustration
A graphic element for Film Noir DVD packaging set.
Designed while at Pratt Institute.
A graphic element for Film Noir DVD packaging set.
Designed while at Pratt Institute.
Reinventing Film Noir as a graphic novel aesthetic. Design and illustration.
Designed while at Pratt Institute.
