Presently working at Saatchi & Saatchi Wellness as a Freelance Senior Art Director. Producing digital and print campaigns for pharma clients.
Due to a contractual agreement with client, I am unable to publicly display documents. Please contact me directly for work samples.
e: pfuentes86@gmail.com
Currently working on direct mail campaigns for the Marcus Loan at Wunderman agency in NYC.
Due to a contractual agreement with client, I am unable to publicly display documents. Please contact me directly for work samples.
e: pfuentes86@gmail.com
RKF is the leading commercial and retail real estate firm in New York.
I worked on advertising and promotional campaigns in print, web and OOH. Pitched, designed and executed high-concept communications for a wide variety of blue chip national clients. Strategized and designed custom communications to attract and win new clients.
Worked closely with art directors, project management and sales teams to actualize creative concepts.
615 Tenth Avenue is the only large-scale retail opportunity centrally located in Hell's Kitchen. Identity pitched to buyers as an organic grocery store.
Role: Concept, Content Strategy, Branding, Art Direction
< BROCHURE LAYOUT & DESIGN
Designed marketing materials for commercial retail spaces and other promotional materials for marketing division of MNS Real Estate, an in-house branding agency.
Worked directly with marketing manager and creative director. Created identity, promotions, advertising and graphics for new real estate developments.
Tasks included social media campaigns, flyers, brochures, posters, ads, logos and illustration.
Promotes newly renovated development in Clinton Hill, BK.
Role: Concept, Art Direction, Photo Direction, Typographic Design, Identity
Role: Concept, Art Direction, Branding, Typography Design
Role: Concept, Art Direction, Typography, Illustration
Role: Concept, Art Direction, Branding, Typography Design, Illustration
Designed visual communications for agency with extensive pharmaceutical clientele including Celgene, Novartis, Tesaro and Johnson & Johnson.
Daily design projects included corporate identity and branding, web design, interactive media and print.
Assisted creative director and created design materials for both print and digital platforms.
Voices of Lymphoma is a digital campaign built around patients with Lymphoma. It is designed for Celgene as a medical device used solely by doctors and researchers as a tool to understand the patient's journey and elevate disease awareness.
Role: Content Strategy, Branding, Art Direction
Visitors to the "Patient Voices" gallery were able to immerse themselves in multi-media interactive stories of people living with Lymphoma.
Role: Art Direction, Typography Design
Created and designed regional advertising and in-store promotions. Established brand identity, typographic treatments and marketing materials including logos, posters, brochures, ads and collateral materials.
Mock treatment for Spotco agency in NYC.
Award-winning HBO films independent feature.
Annual hurricane relief charity concert event, NY
Window poster and t-shirt graphic for Whole Foods Market '365 Everyday Value' brand.
OOH promotes Halloween-themed seasonal sales.
Promotes sponsorship at 'Celebrate Brooklyn!' concert festival in Prospect Park, BK.
Promotes Ommegang Brewery beer at Whole Foods Market. Hand-painted signage design and illustration.
In-store promotion for Bakery Dept.
Thanksgiving-themed poster, glass clings and floor clings.
In-store campaign promotes Sumo Oranges. Logo used as floor clings, glass clings, ceiling danglers and posters.
Celgene's C.N.C. provides a "bridge" of communication between doctor and patient.
An innovative new service providing personal grocery orders.
In-store mobile food cart.
"Products from Spain" Campaign
Role: Concept, Art Direction, Illustration
Chicken wings promotional device on Super Bowl weekend.
Role: Concept, Illustration
Illustrative in-store promotion for seasonal cod sales in Seafood Dept.
Concept and illustration promotes all-natural, allergy-fighting ointments.
Valentine’s Day themed promotion became viral sensation featured on MTV, The Soup, Buzzfeed, Perez Hilton and subject of Huffington Post interview.
Role: Concept, Illustration
A graphic element for Film Noir DVD packaging set.
Designed while at Pratt Institute.
A graphic element for Film Noir DVD packaging set.
Designed while at Pratt Institute.
Reinventing Film Noir as a graphic novel aesthetic. Design and illustration.
Designed while at Pratt Institute.
